Hertz RideShare

Increasing short-term rentals with a car-sharing offer that leverages social proof.

Challenge: Hertz has seen a decline in short-term rentals (1-2 days) due to the rise of carshare services.
Design a careshare offer that is differentiated, but without overhauling Hertz’s existing infrastructure.

Project Specs:
Duration: 2 weeks
Team: Four UX designers
My Role: I had primary responsibility for user flows, prototypes, and user testing; my sketches from design studio formed the basis of our redesign strategy.

Solution

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